Digital Marketing Agency
Rebuilding a Department from the Ground Up
When I stepped into a Digital Marketing Agency as the Operations Manager for the Creative Department, I inherited a team and structure that looked productive on paper—but underneath, it was bleeding efficiency, cash and trust.
The previous manager had inflated departmental budgets by up to 75% to serve personal agendas, and created a culture where deadlines were optional and collaboration was nonexistent.
Designers, writers, copywriters and strategists worked in silos, disengaged from each other and disconnected from the business’s real priorities.
Within six months, I led a complete turnaround:
Reduced budgets by 75% without cutting salaries or staff satisfaction. I didn’t lose one team member!
Improved project turnaround times by 50–90%. We went from due dates as far as 10 days out, to turn around within 1-3 days.
Introduced cross-team collaboration processes that increased clarity, communication, and final product quality.
Implemented an AI-assisted workflow that dramatically reduced creative output time while increasing innovation and testing capacity.
Despite the owner frequently changing company direction and client focus, the creative department remained a model of consistency and calm — proof that strong operational leadership can stabilize even the most turbulent environments. The owner consistently noted that I was “ a breath of fresh air within the chaos”. Not just for my operational excellence, collaboration and team leadership but also for my bright. positive and fun personality.
INternational Online Education
Turning a Great Idea into a Scalable Six-Figure Brand
When I joined an online fitness education company, it had a strong brand and passionate founder—but no structure.
Classes looked different from one instructor to the next. There were no standardized materials, no training pathways, and no cohesive way to replicate success across locations.
Over three years, we rebuilt the entire company from the ground up—transforming a scattered concept into a structured, scalable model that could grow worldwide.
Here’s what that transformation looked like:
Developed six distinct online training programs, each with its own identity, audience, and certification pathway.
Built out comprehensive training and testing systems, including a full online education portal for instructors.
Created detailed training manuals, marketing kits, and class materials to ensure consistent quality across every class.
Produced custom music libraries for five of the programs, enhancing the class experience and strengthening the brand’s creative edge.
Established repeatable systems and processes that allowed instructors to launch and grow their own local communities with confidence.
The results were powerful!
In just 18 months, the company grew from $0 to six figures in revenue and representation within 13 countries, entirely through organic growth—no paid advertising, just solid systems, strong branding, and a clear pathway to success.
This project proved that when a great idea meets the right operational structure, it doesn’t just grow—it scales.
Social Media Education
When Structure Meets Resistance
At a fast-growing social media education and coaching company, I was brought in to create foundational systems and processes for a rapidly expanding team.
In my first two months, I:
Built a 100+ page team onboarding handbook from scratch. This empowered new team members to learn quickly, shadow immediately and launch early. This also removed the need for 1-1 manual teaching of “ this is how we do it here”.
Reworked four departmental operations manuals to streamline communication and accountability and have a true source of process.
Supported day-to-day operations, helping align the team’s work with company goals.
The team thrived with the new clarity and structure—but the founder did not.
He resisted systems, preferring to operate in constant motion, offering “white glove” service to every client without the infrastructure or pricing to sustain it.
The result?
A chaotic internal culture, angry clients, and serious brand damage—including FTC complaints, client led online backlash and disparagement campaigns, and legal intervention.
This experience highlighted a hard truth for me:
Even the most talented team and thoughtful systems can’t save a business that refuses structure.
Sustainable success requires clarity, consistency, and alignment from the top down.
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